Violeta as a corporation has been developing and creating products of the highest level of quality for years, and when it comes to the care of children, special care has been applied. We can proudly point out that we were the first to develop wet wipes with 99% water for our youngest consumers. When we say water, we mean five times filtered and purified by the reverse osmosis process, which guarantees the cleanliness of the wipes at a medical level. The entire line consists of still popular wipes with almond oil, goat’s milk, honey, nourishing oil and those without perfume.

A baby’s skin is up to 5 times thinner than the skin of adults and does not have the developed self-protection mechanisms that exist in adult skin. This is why it requires care of the highest level of cleanliness and safety, and all Violeta wet wipes are adapted to this type of skin, and their biodegradability is an additional benefit.

All this effort and the quality of Violeta products has been recognized by consumers, to whom we would like to thank for their loyalty, because we were officially declared number 1 in the category of children’s wet wipes. According to data from the trade panel that ACNielsen d.o.o. carried out in Croatia on a representative sample of retail stores for the category of children’s wet wipes, shows that Violeta has the largest value share (41%) in the last twelve months in the category of children’s wet wipes in Croatia as of July 2023.

*Source: NIQ, trade panel in Croatia, July 2023.

The above calculations are based on NIQ data, according to which Violeta is the leading brand in value sales in the category of children’s wet wipes in Croatia in the last twelve months ending in July 2023. (Copyright © 2023, Nielsen Consumer LLC)